🧐 Observe You’re halfway through a movie on Netflix. It’s not engaging, the plot seems aimless, and the characters aren’t relatable....

🧐 Observe Imagine you’re driving and suddenly find yourself in a heavy traffic jam. The road ahead is curved or lined with large...

Originally published on UXmatters, [August 21, 2023] Imagine for a moment that you’re transported to a world in which digital and...

Ever found yourself gazing at a product recommendation, tailored just for you, wondering, ‘how did they know I’d like this?‘ Or maybe...

Have you ever found yourself feeling a little too satisfied when one of your key UX metrics soared to new heights? If so, you’re not...

As we delve into the future, it’s crucial to reflect on how emerging technologies like artificial intelligence (AI) are revolutionizing...

Introducing Sharly AI: What is it All About? Alright, fellow UX enthusiasts, imagine this scenario: You’re faced with a 50-page document...

Have you ever noticed how certain websites or apps seem to guide your actions in a particular direction? Or maybe you’ve found yourself...